Product & Innovation Design Consultant
Customer Strategy | Complex Workflows | AI-Ready Systems
I design decision-centric interfaces for complex B2B SaaS and AI-driven systems. Focused on clarity, correctness, and trust.
Experience
Product Designer
Proicere Digital (UK, Remote)
2023 – 2025
- Reduced task completion time by 25% (palletline)
- Designed 100+ screens across 6 modules
- Built 50+ component design system
- Improved lighthouse 60 → 90+, reduced bounce rate 18%
UI/UX Designer / Marketing Analyst
LogicPlum (US,Hybrid)
2022 – 2023
- Redesigned website for clarity & conversion
- Improved SEO via UX-led structure
- Aligned employer branding with founders
- 0
UI/UX Designer/ Brand Manager
Wala Services (Kochi, Kerala)
2020 – 2021
- Redesigned app ui using Figma
- Supported early-stage product & marketing alignment
- 0
- 0
Projects
Selected Projects I worked on

palletline (logistics b2b saas)
- workflow simplification
- journey mapping
- usability testing
- stakeholder alignment

- designed ai-assisted health summaries
- explainability ux (confidence levels, review triggers)
- reduced cognitive overload in health data presentation

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core strengths
William Gillbert has perform at the world’s leading theatre
core strengths
- complex workflow simplification
- system & modular design thinking
- ai explainability ux
- human-in-the-loop automation
- accessibility-first design (wcag 2.1)
- research & stakeholder collaboration
tools
figma
figjam
adobe suite
hotjar
clarity
wordpress
google analytics
html/css
notion
education
mca – cochin university of science & technology (2015–2018)
bca – mahatma gandhi university (2013–2015)

Contact
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